Embracing the Essence of Mongolia: Our Values and Guiding Principles
Our core values—integrity, equity, and community—guide our decision-making. Beyond these, we embrace a broader set of guiding principles that reflect our commitment to responsible tourism and embody the unique spirit of Mongolia.
Our Three Values
- Integrity: Our Foundation
Integrity is the cornerstone of our operations. For us, it means conducting our business with honesty, transparency, and fairness.
- Equity: Our Motivation
We are driven by a commitment to equity, ensuring that our tours benefit everyone involved—our guests, our team, and the local communities we partner with and support.
- Community: Our Belief
At the heart of our mission is fostering a sense of community among our guests, team, and the local people we partner with and support. We believe that travel should be a force for positive change, supporting local economies and enhancing the wellbeing of host communities. Our tours encourage meaningful interactions and cultural exchanges, building bridges of understanding.
Why Have Guiding Principles as Well as Values?
As a tour company based in Mongolia, we believe that even as a small company, we can influence and model appropriate behavior. Our values and guiding principles are intangible characteristics that can greatly enhance our guests’ experience in Mongolia.
Our Guiding Principles
- Stillness: Our Invitation
In the vast, open landscapes of Mongolia, stillness is not just a concept but a lived experience. Mongolians are comfortable in their own space and do not feel the need to fill every silence with sound. We invite you to embrace the quietude of the Mongolian steppe and find peace in nature. It’s okay to stop and be still.
- Authenticity: Our Promise
Authenticity is at the heart of what we offer. In a world where experiences are often commodified, we strive to create encounters that are not just tours, but exchanges, fostering understanding, appreciation, and respect for Mongolia’s heritage.
- Stewardship: Our Responsibility
We recognise our responsibility to advocate for and help protect Mongolia’s incredible natural landscapes and cultural sites. Learn more about Jess’s vision for Mongolia to implement a ‘Tourism Manifesto’ here.
- Adaptability: Our Request
Resilience reflects the enduring spirit of Mongolia and its people—their ability to adapt and face challenges, especially in the face of the climate emergency. We ask our guests, as well as other travellers, to do the same by being flexible and adapting when needed.
- Humility & Empathy: Our Approach
We ask that all travellers to Mongolia recognise that Mongolians are not a tourist attraction; they are real people living real lives. They are a modern people, open to the world, who have welcomed many international visitors and confront many of the same challenges as we do.
- Curiosity: Our Encouragement
We encourage travellers who have made the effort to visit Mongolia to embrace curiosity. Discard any perceptions that perpetuate stereotypes and aim for a genuine encounter with real life. Be willing to appreciate and enjoy the differences you encounter during your visit. After all, why do we travel? To experience different ways of life and cultures unique to our own. You’ve chosen to visit Mongolia—embrace and enjoy what it offers you.
We invite you to join us in embracing our values and principles. Welcome to Mongolia. Welcome to a journey with purpose.
